© 2019 Michels Digital Solutions

DIGITAL
ADVERTISING

MANAGED NETWORKS

We offer advertisers many network solutions across various demographic audiences in order to target your customers. These networks are designed based on hundreds of campaigns for advertisers targeting these particular audience groups, and the sites included have performed well in delivering audience traffic to advertiser sites. 

 

KEYWORD TARGETING

Enables advertisers to choose keywords that best match the product or service they offer, and then have the ad delivered onto the web pages which contain those words or phrases. 

 

BEHAVIORAL TARGETING

A technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual's web-browsing behavior to select which advertisements to display to that user. 

 

RETARGETING

Frequently described as the ability to deliver ads to people that have previously visited your site. While true, that description does not adequately represent the full scope of retargeting capabilities. Retargeting is the most effective way to proactively engage and communicate with your audience while learning much more about your visitors' interests and characteristics. 

 

 

 

CLUSTER IP TARGETING

Cluster IP targeting allows advertisers to find and target their ideal audience. Whether targeting by demographic information or building upon an existing list, cluster IP targeting is a great way to advertise to both known and prospective quality customers. 

HOUSEHOLD IP TARGETING

Many advertisers find their use of direct mail to current and prospective customers a highly effective way to drive engagement with their product or services. Now advertisers can support and improve their direct marketing programs by adding IP targeting to marketing efforts. Quite simply, if you have an address list, we can deliver a digital ad message to those specific addresses. 

 

 

 

FACEBOOK TARGETING

Reach people based on interests, locations, demographics and connections. 

INSTAGRAM TARGETING

Reach people based on interests, locations, demographics, connections, behaviors and custom audiences. 

 

 

 

PRECISE TARGETING

A precise virtual shape is drawn around the perimeter of a building or specific location as close as within 3 feet. This allows us to device capture, whereby we can not only deliver ads to those that are at the location now, but also those that have been there previously. 

 

 

 

IN-APP

Mobile advertising allows advertisers to direct their ads to people based on locations they visited previously.

 

 

 

LOCATION CAPTURE

Utilizing GPS and IP addresses we can target areas as large as state-wide to serve ads to internet users who enter the targeted area. 

 

 

 

VIDEO PRE-ROLL

We offer all video units including in-stream, out-stream, and OTT, providing a fully transparent digital video solution for advertisers. 

 

 

 

DIGITAL ADVERTISING & EMAIL
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